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How to open a pizzeria? The 3 steps to follow.

How to open a pizzeria? The 3 steps to follow.

1. Write a Business Plan


Before opening a pizzeria, you must be able to present a complete file describing your long-term objectives. This is called the business plan, a document that will be presented to investors before the opening of the pizzeria to give them confidence in the viability of your project. Divided into 5 parts, it will include the definition of your strategic, commercial and financial objectives, and much more!

Executive summary
The executive summary will allow you to give life to your project in a few words, so that your collaborators understand the main lines (concept, location, strategy, communication plan, etc.). It is the equivalent of a pitch for your pizzeria project, which should make the reader want to read more.

Market research
Before opening a pizzeria, you have to start by understanding market expectations. In the city, the district where you plan to open a restaurant, consumers probably already have habits with pizzerias established for a long time, and you will have to find your place.

The idea is to identify the trends of the year, new consumption habits, competitors, in order to be sure to meet demand.